Fractional CMO & Brand Growth Partner for Purpose-Driven Startups and Organizations

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The Young Married Aggie Couple and the Holiday Ham

An excerpt from A Creative’s Insights into Sales, Marketing, and PR by Angel Zuniga Martinez Why We Sometimes Cut the Ends Off the Ham Every creative, leader, or marketer eventually realizes something profound: many of the “rules” we follow are inherited, not invented. We do things because “that’s how it’s always been done.” This story — one …

Basketball, Dee, and the Decision-Lessons in Leadership from the Court

An excerpt from A Creative’s Insights into Sales, Marketing, and PR by Angel Zuniga Martinez Every creative, marketer, or leader faces a moment when the game speeds up — and hesitation costs you. This story from early in my career taught me a lesson that has guided every decision since: make the call. The year …