Fractional CMO & Brand Growth Partner for Purpose-Driven Startups and Organizations

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Basketball, Dee, and the Decision-Lessons in Leadership from the Court

An excerpt from A Creative’s Insights into Sales, Marketing, and PR by Angel Zuniga Martinez Every creative, marketer, or leader faces a moment when the game speeds up — and hesitation costs you. This story from early in my career taught me a lesson that has guided every decision since: make the call. The year …

5 Commonly Asked Marketing Questions

Here are five commonly asked marketing questions we’ve received over the years and our quick insights on these very important topics. Use and share this page as a resource in support of marketing and storytelling education to advance your organization’s mission and goals. 1. What Is Marketing? Marketing is the process of influencing the behavior of …